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MarTech ROI Calculator

MarTech ROI Calculator2026

Calculate the real return on any marketing technology investment. See payback period, net gain, and a clear buy/skip verdict.
Tool Investment
Monthly Tool Cost Subscription + per-seat fees
$
Setup / Implementation One-time onboarding cost
$
Team Hours on Tool / Month Admin, training, maintenance
Hourly Rate per Member Salary + benefits / hours
$
Revenue Impact (Monthly)
New Leads / Month Net new leads from tool
Lead-to-Customer Rate Your close/conversion rate
%
Avg Deal Value / LTV Revenue per customer
$
Time Saved (hrs/month) Automation efficiency gains
Analysis Period
Evaluation Period
Ramp-Up Time Months before full impact
Calculate ROI →
Your ROI Results
Total ROI0%return on investment
Payback0months to break even
Net Gain$0over 12 months
Cost vs. Gain
Total Cost
Total Gain
CategoryAmount
Tool Subscription$0
Setup Cost$0
Team Time$0
New Customer Revenue$0
Time Saved Value$0
TOTAL COST$0
TOTAL GAIN$0
Monthly Snapshot
Monthly Cost$0tool + team
Monthly Gain$0revenue + savings
Monthly Net$0profit per month
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Buy vs. Skip Decision Guide ROI above 300% — strong buy, the tool pays for itself many times over ROI 100-300% — solid investment, standard for growth-stage MarTech ROI 50-100% — proceed with caution, negotiate better pricing ROI below 50% — likely not worth it, explore cheaper alternatives Payback over 6 months? Use monthly billing to reduce risk Factor in switching costs if replacing an existing tool Re-run quarterly as your metrics improve with tool maturity
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